Advertising Information

Advertising Information

What the Newspaper Ad Person Won't Tell You


Newspapers are considered the PRIMARY advertising medium by 99.4% of all retailers.

The Skinny on Billboards


Several years back the billboard people put a big picture of "Sharlene Wells, Miss America" on billboards all over town. She was everywhere.

9 Tips for Better Billboards


It is a given that billboard advertising "outdoor" is not a "quick fix". If sales are down, you can't quickly put up a few boards to boost the numbers.

7 Tips for Better Ads


The content of advertising is basically the same no matter what the media. It is good and it works, or it is bad.

Books, Bibles and Fast-Talkers


Every community has 'em. Fast talkers who roll into town with a clever idea to sell to people in business.

What Do Your Ads Say?


Make a list of everything you think should be included at one time or another, in one of your ad, be it radio, newspaper or Little Jimmie's class play program.Everything.

The SKINNY on Radio Advertising


From meager beginnings in 1920, radio has grown with us to be a major player in advertising. The radio industry says they get about 8 percent of all advertising bucks.

Should You Advertise on TV?


When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV?"I can't answer that questions until I ask a number of questions first.

Send em to the White Pages


Your business is listed in the Yellow Pages whether you buy an ad or not. Your business is listed in the Yellow Book and the other phone books, too, no purchase necessary.

15 Tips for Better Yellow Page Ads


Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96.

5 Tips for Hot Yellow Pages Ads


Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96.

Radio Interview 101


Different Types of Station ContactReaching radio hosts (for the purpose of trying to get booked for an interview) can take on various forms, depending on the type of station the show is done at. What's best? All of them at the same time, of course.

Creditability In Advertising


I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc.

7 Unique Ways To Get FREE Advertising


1. Give Testimonials When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial.

When Advertising Wears Out


One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given budget. Conceptually, the media planner could choose continuous advertising (even exposures spread over a period of time) or follow a strategy of pulsing ("on" for some months and "off" for others).

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MORE RESOURCES:

A Pitched Battle Over Bedbugs in Online Search Advertising
New York Times
In the battlefield of search advertising, finding success is not easy. “The competition is fierce,” said Bill Carlson, 44, whose Web site, Bed-Bug.net, ...

and more »


TopNews United Kingdom (blog)

British Advertising Regulator Making Itself Felt Online
New York Times
PARIS — In the digital world, the most effective advertising is not always advertising in the traditional sense. Instead of buying ad space ...
Online advertising standardsSunday Business Post
Expert: ASA remit shows confidence in search marketingDirect Marketing Association
ASA to extend regulations on online marketingFrench Tribune
TopNews United Kingdom (blog)
all 5 news articles »


Altered Movie Poster Puts the Spotlight on a San Francisco Agency's Gun Ban
New York Times
Images promoting guns, which are banned under an advertising policy of the San Francisco Metropolitan Transportation Agency, showed up recently on posters ...

and more »


Technology has evolved in advertising world depicted in 'Mad Men'
Appleton Post Crescent
What kind of marketing or advertising campaign will it take to help a company make money? Set in the 1960s, ways to spread the word at that time were ...

and more »


PR Web (press release)

Maine's Rinck Advertising Collaborates with Patrick Dempsey to Design Custom ...
PR Web (press release)
The creative team from Rinck Advertising, Karly Eretzian and Laura Davis, collaborated with the television actor, Patrick Dempsey, to create a custom ...

and more »



New York Magazine

Mad Men Recap: The Show's Best Episode Yet?
New York Magazine
But Don—unlike Peggy, but like the advertising genius George Lois—recognizes that the Ali photo is history in the making (The photo—cover of the sports ...
Those Mad Men are still crazy after all these yearsHerald Scotland
'Mad Men,' Season 4, Episode 7, 'The Suitcase': TV RecapWall Street Journal (blog)
Jon Hamm and Elisabeth Moss provide emotional charge for exceptional 'Mad Men ...Plain Dealer (blog)

all 19 news articles »


Truth in advertising on cigarette brands
Detroit Free Press
This law applies to tobacco packaging and any tobacco-related advertising. As of June 22, tobacco manufacturers were prohibited from producing any more ...
We Mind the Smoke, But Not SmokingVancouver Sun (blog)

all 18 news articles »


Focus Media Holding is Among the Companies in the Advertising Industry With ...
Comtex Smartrend
Below are the top five companies in the Advertising industry as measured by relative performance. This analysis was compiled based on ...



The Guardian

Online advertising still doesn't pack a fraction of print's punch
The Guardian
Even when you've killed all the forests and lugged them around the country, the old combination of cover price and advertising revenue comes out on top, ...

and more »

Google News


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